When Boll & Branch came to us, the goal was simple: help customers see how bedding products look together before they buy.
It's a deceptively hard problem in home goods. A shopper lands on the site. They love the duvet. But what does it actually look like with those shams? With that throw? On a bed that feels like theirs? The only reference point is editorial photography; gorgeous, but static. You can't swap the sheets. You can't try a different palette. You can't make it personal.
There was no way for a customer to visualize a complete bed on bollandbranch.com. That's the gap they asked us to fill.
What We Built
We launched an on-site experience where shoppers could design their own bed (layering sheets, duvets, shams, and throws) and see a complete, styled visual of how everything comes together. See it live .
The experience launches as a Guided Flow, but if they're feeling adventurous, they can launch a free browse mode where they can filter through collections, and sort by prices.
Not a grid of product thumbnails. A real composition that shows the texture, the palette, the layering that makes Boll & Branch's products special. For a bedding brand, this is everything.
The individual product is beautiful, but the magic is in the full bed. Giving customers a way to see that, and shop it, was the whole point.
Early Impact
In the first two months since launch, Boll & Branch's Hemsy-powered visualizer has seen:
- 12,000+ sessions with a 90%+ try-on engagement rate, meaning nearly every shopper who opens the tool actually uses it.
- Try-on volume is up 137% since launch week.
- 500+ checkout clicks driven directly from the visualizer.
- Tens of thousands of dollars of Hemsy-attributed revenue in the first two months.
- This validates the observation that customers want to see the entire bed together; They're dressing the whole surface, not picking individual items. Duvets and comforters follow closely. Pillow covers and throws trail significantly.
"The visualization is what sold me… Within seconds...I saw that the patterned sheet would look terrible in my room, so I tried several solid colors. I felt confident that I found the perfect color to match my bedroom."
Anna, Verified Boll & Branch Customer
What We Didn't Expect
Within weeks of going live, something happened that nobody planned for.
Boll & Branch runs a significant clienteling operation. Their sales associates, VIP concierge team, and interior design partners work directly with high-value customers every day. And those teams started using the same visualizer we'd built for shoppers on the website.
Nobody asked them to. Nobody trained them. They found it on their own and started building bed designs for their clients on calls, in emails, in showroom consultations.
Before Hemsy, a sales associate trying to help a client visualize a bed had limited options: pull up individual product pages, reference lifestyle photography, describe the pairing over email, and hope the client could picture it. Now they could build the complete bed in minutes and walk the client through it visually.
The tool we built for the shopper on the homepage became a daily-use tool for the teams running Boll & Branch's white-glove business.
Why It Matters
This wasn't just an efficiency win. For Boll & Branch, clienteling is core to how they serve their most valuable customers. Interior designers, trade clients, and VIP shoppers expect a personalized experience. Being able to say "let me design your bed and show you exactly what it will look like" is a differentiator that no other bedding brand can offer.
What started as a website conversion tool became a service that strengthens Boll & Branch's most important customer relationships.
Two Returns on One Investment
We built one product for Boll & Branch, and it's delivering value in two places.
On the website, shoppers explore, experiment, and buy with confidence. They see the full bed before they check out. This means stronger engagement, higher average order values, and fewer returns driven by mismatched expectations.
In the hands of their sales team, the same experience powers personalized outreach to VIP clients and designers. Associates send styled bed designs instead of product links. They offer a visual service that didn't exist before.
Same tool. No separate build. No employee-specific version. The experience that works for a first-time shopper browsing at midnight works just as well for a seasoned associate building a custom bed for a designer client the next morning.
What This Tells Us
We talk to a lot of brands about what product visualization can do for their site. The conversion lift, the engagement, the AOV gains, that's all real, and it's usually why a brand reaches out.
But the story we keep hearing after launch is the one Boll & Branch showed us: when you give customers a genuinely useful way to experience your products, your own team reaches for it too.
The best internal tools aren't built for internal teams. They're built for customers… and they're good enough that everyone else wants in.