Last Updated: 1/1/26
Privacy Policy
This Privacy Policy describes how Hemsy AI ("Hemsy," "we," "us") collects, uses, and protects information when you use our AI virtual try-on and styling services.
Information We Collect
a. Information You Provide
Depending on how you use the Service, we may collect:
- Images or video uploaded or captured for virtual try-on
- Account information (such as email or preferences) if you create an account
- Saved outfits, favorites, or style preferences (in future versions)
b. Automatically Collected Information
- Device and browser information
- IP address
- Usage and interaction data
Current Data Practices
At present, Hemsy AI minimizes data retention and does not persistently store User Content unless necessary to provide the Service.
As the Service evolves, features such as saved outfits, favorited brands, and user accounts may require data storage. This Privacy Policy is designed to cover those future features.
How We Use Information
We use information to:
- Provide and operate the Service
- Generate AI-powered try-on and styling results
- Improve model performance and product features
- Maintain security and prevent misuse
We do not sell personal data.
AI Processing
User Content is processed by automated systems, including machine learning models, solely to deliver the Service and improve its functionality.
We do not use User Content for advertising without consent.
White-Labeled and Merchant Experiences
When accessed through a brand or merchant, data practices may also be governed by that merchant's privacy policy. Hemsy AI acts as a service provider in those contexts.
Data Sharing
We may share data with:
- Cloud infrastructure providers
- Analytics and security vendors
- Legal authorities when required by law
All service providers are subject to confidentiality obligations.
Biometric and Image Data
Uploaded images or video may include facial or body features. Hemsy AI does not use this data for identity verification or biometric identification unless explicitly disclosed and consented to.
Data Retention
We retain information only as long as necessary to provide the Service, comply with legal obligations, or support product features you choose to use.
Your Rights
Depending on your location, you may have rights to access, delete, or restrict use of your data. Requests can be submitted to:
Children's Privacy
The Service is not intended for children under 13. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this Privacy Policy as the Service evolves. Continued use constitutes acceptance of the updated policy.